Starbucks is the name of a chain coffee company, established in 1971, is the world's largest coffee chain, its headquarters is located in Seattle, Washington, United States. In addition to coffee, Starbucks also of commodities such as tea, stuffed leather cakes and cake. Starbucks was born in Seattle, USA, and started relying on coffee beans, since its inception in 1987, never advertise, but in nearly 20 years, became the giant chain coffee Group, the rapid development of the legend of the world's attention. Starbucks not only the ugly duckling into a white swan miracles, most vividly, it is hidden behind a touching story.
Starbucks Coffee Company was founded in 1971, is the world's leading specialty coffee retailers, roasters and Starbucks brand owners. Its retail products, including 30 variety of espresso and a variety of the world's top coffee beans, handmade coffee hot and cold drinks, delicious pastries fresh food and a variety of coffee machines, coffee mugs and other merchandise. In 1987, the current chairman Howard Schultz acquired Starbucks from leading companies across a number of milestone. June 1992, as the first specialty coffee company Starbucks successfully listed rapidly promote business growth and brand development. The company has more than 12,000 more than coffee shops in 37 countries in North America, Latin America, Europe, the Middle East and the Pacific Rim, and employs more than 117,000 people. Starbucks stores, the company has long been committed to provide customers with the highest quality coffee and service, to create a unique "Starbucks experience", so around the world become comfortable addition to the workplace and living accommodation "living space" . At the same time, the company continued through the manifestation of corporate social responsibility activities contribute to the community, to improve the environment, reward partners and farmers in coffee producing areas. Given Starbucks unique corporate culture and philosophy, the company for many years by the U.S. "Fortune" magazine named the "Most Admired Companies".
Starbucks optimistic about China's huge market potential, determined in the long-term development in China. Since entering China in 1998, Starbucks has opened in Greater China, including Hong Kong, Taiwan and Macau, with more than 430 stores, including about 200 in the mainland. In September 2005, the company invested 40 million yuan to set up the Starbucks China Education Project, dedicated to improve the situation of education in China, especially in helping the poor central and western regions of the teachers and students. Which initial donation has been carried out in cooperation with the China Soong Ching Ling Foundation the western gardener training plan. The end of 2005, Starbucks set up China headquarters in Shanghai, Starbucks Greater China, is mainly responsible for the strategic development, marketing and operational affairs.
Starbucks earliest comes from the outstanding masters of 19th century American literature, Herman Melville's classic book - "white whale - Moby Dick" hero. In 1971, Gerald Baldwin and Gordon Polk opened its first store coffee beans and spices Starbucks in Seattle, USA. In 1987, Howard Schultz (Howard Schultz) spent $ 4 million restructuring Starbucks, promote Starbucks to Italian cafes transformation, and completely their own ideas to run Starbucks into the momentum of rapid development for the company.
